Sunday, 19 August 2012

How To Use Video Marketing To Boost Your Sales

Most savvy Internet marketers didn't need YouTube or
the cover of Time magazine to tell them video is the
next big thing. Most web marketers were already using
and benefiting from online videos long before Time and
other pundits declared video and self generated content
to be having a profound impact on our daily lives.

Many online marketers have been using videos for years to
promote and sell their products. Mainly because the use of
video as a marketing tool is cost-effective and a very simple
way to market. It is one marketing trend no online marketer
can ignore. It is already playing a major role in online
marketing and will play an even greater role in the future.

Just look at how video is being used by Brock Felt and Buck
Rizvi to roll out their PipeLine Profits venture. These
relatively unknown marketers are using video from the recent
StomperNet event to introduce and gather buzz for their
PipeLine (Co-Registration) Profits (
You should also note how effectively blogs and podcasts
are being used in this marketing product roll-out.

More and more well known Internet marketers are using
videos to create buzz, to promote and sell their products.
From John Reese promotional video, standing at the Great Wall
of China announcing his upcoming 'online training courses'
( to Joel Comm plugging his latest AdSense
Templates package on Google Video to Michael Cheney's
tongue-in-cheek CMN Cheney's Marketing News. (
Note how Cheney is offering these videos for placement on
any site around the web, building links and brand recognition
in the process.

Online marketers are exploiting the immediate connection
and effectiveness of using video in their marketing.
Videos are used to inform potential customers on different
products, services or promotions offered by the marketer.
These seasoned marketers know building a solid relationship
with your clients is a main key to boosting your sales.
The use of video is an effective, and simple way to make
this connection.

Most marketers also use blogs to update and connect with
potential clients. Blogs and RSS feeds are perhaps
the more important marketing tools which actually give
videos their unlimited potential. The real power behind the
throne. With the advent of the next RSS empowered Windows
(Vista), one would expect Blogs and RSS to play an even
greater role in the Internet marketing arena. Video has
truly arrived in the online marketing world.

Basically, what we will see is every website on the net
becoming its own broadcasting system. Its own television
channel catering to a specific niche or a broad topic
depending on the subject matter covered by the site.
A billion channel Internet powered by RSS and video.
One only has to look at how a prominent site like is using videos to see how this scenario
will play out.

But what is truly revolutionary, you don't have to be a major
player to get in this marketing game, even the smallest
marketer can use and benefit from implementing their own
videos. A simple video or digital camera can produce an
informational video within minutes. These can range from
the so-called 'poor man' Camtasia videos, to elaborate
infomercials and commercials. You can then upload these
videos to your blog or site and distribute them around
the web within seconds. Those concerned with bandwidth costs
can always upload their videos to YouTube or Google Video.
This simple video marketing system is available to everyone.

Current savvy online marketers are using these videos
as effective marketing tools. No reason why you can't
follow their lead and use videos to:

1. Introduce yourself or your product

2. Create buzz during a product launch

3. Build your list by offering free videos

4. Create video content to enrich your site

5. Build a more personal relationship with subscribers

6. Keep in contact with your clients

7. Create a video sales letter/pitch to sell your product or service

Nothing beats the personal and direct connection video
or TV makes with your potential customers and follow-up
leads. It's the infomercial personalized for the web. Soon
marketers will be using video software that automatically
inserts their subscriber's name in their videos for a more
personal touch. Similar to what we see done now with
AutoResponders with the field {first_name) personalizing
all correspondence with our subscribers. Expect this
personalized video marketing to be a big trend in the
coming years.

Your own name is still the sweetest word on the planet.
Most savvy marketers will take advantage of this
fact by personalizing their messages and building
a genuine relationship with their clients. Personalized
videos will help cement this relationship and make
it stronger -- all contributing to more sales for
the marketer, of course!

From a marketing viewpoint: videos, podcasts, broadcatching,
webcasting and video casting are all phrases for the same
thing: they are all ways to get your message in front
of your customers. Obviously video will help you reach
more customers. Video will make it easier for you to
promote your products or services.

Perhaps, more importantly, videos will make it easier
for you to sell your products and services. It is
one more tool every online marketer should have in
their marketing arsenal. Video is already the future
of online marketing, you should be taking full advantage
of it right now.

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